MELBOURNE, AUSTRALIA
Hospitality
at heart.
Marketing
with purpose.
I’m Sophie. I turn hospitality experience into content that gives people a reason to visit.
Explore my work
FOOD. PEOPLE. PLACES. STORIES.
01 / A LITTLE ABOUT ME
From the floor
to the feed.
More than 13 years in cafés, restaurants and hotels have shaped how I see hospitality marketing.
I understand what happens behind the scenes, what makes a venue distinctive and what gives guests a reason to return. At Hosper, I managed digital marketing across seven hospitality brand accounts, bringing together social strategy, content creation, Meta advertising, email campaigns and website updates.
ACCOUNTS MANAGED AT HOSPER
Hazy TigerSeoul NightThe Garden ShedCircus CircusEden Noodles BarFlying Burrito BrothersVietflames
02 / EMAIL MARKETING
A little inbox
inspiration.
HAZY TIGER
Email content and newsletter layouts that bring menu updates and seasonal promotions together with clear booking prompts.
Play each preview to explore the newsletter.
Hazy Tiger newsletter
PREVIEW 02The focus A consistent brand voice, a clear content hierarchy and a simple next step.
My contribution Email content, newsletter layout and promotional messaging.
03 / WEBSITE EDITING
The next step
after discovery.
HAZY TIGER / SQUARESPACE
Website content updates that keep venue information, menus and promotional messaging clear and consistent with the brand.
WEBSITE CONTENT
Hazy Tiger
CONTENT THAT SUPPORTS THE GUEST JOURNEY
From a first impression
to a table booking.
My work focused on editing website content and keeping promotional updates aligned with the venue’s wider marketing activity.
- Venue information and menu content
- Seasonal offers and promotional updates
- Clear routes to reservations and enquiries
04 / REELS & SOCIAL CONTENT
Made to
make you look.
Food, drinks, people and the details that make a venue its own. Selected content for Hazy Tiger, Seoul Night and The Garden Shed.
Select a cover to watch the original on Instagram.
05 / EXPERIENCE & TOOLS
A practical
perspective.
Canva · Meta Business Suite · Google Analytics 4 · Squarespace · Mailchimp · SevenRooms
Digital Marketing Manager
Hosper, Auckland
January to September 2026Restaurant & Bar Manager
InterContinental Auckland, Advieh
September 2023 to December 2025Venue Manager
Poni, Auckland
September 2021 to August 2023